you can’t be “behind” in your 30s when

the standard is you

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I know it feels like you’re late to life when you’re in your 30s, surrounded by married friends, a 'meh' as fuck but pays the bills job, and you’re sat across from another mediocre man in a bar who’s failed to ask you a single question about yourself…

So what do you do when your reality doesn’t match the timeline you’ve been brainwashed into believing is the only way to live your life right?


How do you continue to back yourself when your life doesn’t currently revolve around marriage and kids, or climbing the corporate ladder?


Is it even possible to be confident and content with where you are now as you strive for more for your future, even if your life looks nothing like anyone else’s?

Abso-fucking-lutely.

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You’re not alone if you:

  • Listen to your friends with their marriages, mortgages and babies talk about their grown up lives and think: “Why am I so far behind, how will I ever catch up?”

  • Regularly find yourself sitting across from someone on a date and think, “He’s a nice guy, so maybe I should give him a chance” even though there’s zero attraction on any level (physically, mentally, emotionally, intellectually... you name it)

  • Spent your 20s travelling, enjoying the freedom, but now feel pressure to keep up that lifestyle in your 30s when all you really want is a home base and a sense of stability

  • Live at home with your parents, grateful for the comfort, convenience and peace of mind it brings you, but feel the weight of societal shame as everyone else moves into their own places

  • Run a successful business but feel like a failure because you haven’t bought a house of your own and struggle to stay on top of “adult tasks” like emptying the dishwasher or changing your bedding more than once a month

  • Are obsessed with your single life, but second-guess how much you enjoy your freedom when yet another family member asks “how can you still be single?”, like there must be something wrong with you then

  • Jet off to a new country every month, yet secretly envy your friends who have families of their own, wondering if you'll ever be able to have that too without sacrificing your current lifestyle

  • Stay in a job that’s sucking the soul out of you on a daily basis because you’re afraid that starting over in your 30s means you’ve failed — or worse, that the grass isn’t greener

Here’s the truth:

You’re caught up in societal beliefs, external pressures and generational ideals around what your life should look like.

And you haven’t learned how to be the standard for your own life, yet.

The Standard Is You is about breaking up with these beliefs, never settling for “ok” and stepping into the future you’ve always wanted — starting now.

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Woman wearing a burgundy sweater holding sunglasses and an iced coffee.

The Standard Is You:

A 12-week coaching programme to help you stop feeling behind, raise your standards, and become the love of your life in your 30s.

This group programme is for the 30-something who’s done with settling — in dating, in career, in friendships, in everything.

You were never made for “ok” but somewhere along the way, you’ve been convinced that that’s what you need to accept to avoid judgement about your life choices from loved ones, society and strangers on the internet.

The world taught you to believe you’re late to life and if you don’t hit the milestones - marriage, mortgages, babies, glowing skin and a spotless kitchen - you’re a failure.

But they also told you your twenties were for travel and adventure, and not to have kids too young because you’re still a baby yourself. Talk about mixed messages and impossible standards to live up to…

Let’s agree to agree on this one: the concept of “behind” is made up and the longer you continue to buy into this narrative, the more miserable you’re going to be.

This isn’t about fixing you — because you’re not broken.

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Woman in a maroon sweater and tweed skirt holding an iced coffee and sunglasses, standing against a light background.

It’s about unlearning the noise, raising your standards, and finally living a life you’re so obsessed with that everyone else’s opinion of you becomes irrelevant.

Here’s what’s waiting for you inside The Standard Is You:

Here’s what’s waiting for you inside The Standard Is You:

You’ll let go of the pressure to follow a timeline that was never yours in the first place.

No more guilt about not ticking all the boxes. You’ll rewrite the rules and start living a life that feels authentic to you — not stacked with outside expectations.

You’ll cut ties with the old patterns, decisions, and beliefs that’ve been quietly draining you.

No more settling for “ok.” You’ll break up with people-pleasing, perfectionism and outdated beliefs — and finally feel free to live your life in anyway you want to.

You’ll grieve the past version of yourself — with love — and make space for who you’re becoming.

Yes, it’s emotional. Yes, it’s worth it. You’ll learn to honour your growth instead of judging your timeline so you can fully embrace where you are at this point in life.

You’ll move through resistance with grounded confidence.

We’ll talk about the fears, the doubts, the wobbles — and you’ll learn real tools to keep going even when your inner critic gets loud and leaving your comfort zone feels unbearable.

You’ll start to believe you deserve more — because you’ll see the proof.

This isn’t fluff or ‘woo’ talk. You’ll find the evidence you need to prove that the life you desire not only exists, but that it’s possible for you.

You’ll claim a new identity — one that reflects the person you actually want to be.

Not the one you were told to be. Not the one who shrinks. Not the one who feels ashamed by their reality. The one who owns their voice, their choices, their power.

You’ll get crystal clear on what you’re no longer accepting — and why.

From money to dating to energy levels to your inner monologue, we’ll call out where you’ve been settling and what raising the bar actually looks like.

You’ll learn how to hold boundaries without guilt or second-guessing.

Because protecting your peace shouldn’t feel scary. You deserve to set the boundaries you desire, and no one gets to make you feel bad about them.

You’ll know exactly how to speak up — even when it feels uncomfortable.

Whether it’s with your boss, your partner, your parent or your friend — you’ll communicate like the grounded, self-assured version of you that doesn’t need to shout to be heard.

You’ll become the best partner — to yourself and in your relationships.

No more waiting to be chosen. You’ll choose yourself — and learn how to love, support and celebrate who you are right now, no conditions.

You’ll stop waiting for the “perfect moment” and just begin.

Even if it’s messy. Even if you’re unsure. You’ll take real action, build confidence, and learn how to create momentum from exactly where you are.

You’ll realise that you don’t have to hustle your way to worthiness.

There’s power in contentment, too. You’ll understand the seasons of your life, learn how to soften into the now — and stop thinking you’re “falling behind” just because you’re not constantly striving.

Woman wearing sunglasses, maroon sweater, tweed skirt, and heels, holding a drink against a light background.

Your life isn’t going to magically change when you hit some invisible milestone.

You won’t feel “enough” just because you land the job, meet the guy, or buy the house.

The shift happens when you stop waiting. When you realise that you can raise the bar right now — from exactly where you are.

This is your invitation to stop shrinking. Stop apologising. Stop settling.

You’re not behind. You’re not broken. You’re not late to life. 

The Standard Is You and the time is now.

the As to your Qs

  • You have nothing to catch up to, that’s the point. The idea that you’re behind in life is a concept that you’ll unlearn. It’s about breaking up with the “I’m behind” beliefs, reconnecting with yourself and what YOU truly want from your life, and then creating the life that adheres to your own standards.

  • I can’t promise you results or a specific transformation, but what I can give you are practical tools, effective strategies and personalised coaching support throughout the duration of the programme. This isn’t about overloading you with information so there’s no desire (or energy left) to integrate. The modules were created with intention; they follow a strategic pathway and include actionable steps that don’t feel overwhelming to complete.

  • The modules themselves are pre-recorded which means you can watch them at a time convenient for you. You’ll have lifetime access to the course materials so if, for whatever reason, you can’t make it through the course in the 12 weeks, you’ll still be able to complete it (and revisit it multiple times) afterwards.

    We also have a live coaching call every other week where you can pre-submit your questions to ensure you get the support you need, even if you can’t attend live. The Standard Is You is designed to support you even if you’re juggling a lot — it’s about integration, not overwhelm.

  • The Standard Is You is about improving all areas of your life, not just your relationships. Whether you’re single, married, divorced, actively dating - it doesn’t matter. The exercises within the programme can be applied to any concepts that aren’t supporting your life so once you understand the process, you can integrate it where you see fit.

  • This isn’t just about mindset stuff - and I wouldn’t consider it “woo” at all (though I do love a bit of the woo stuff!). The programme is about challenging your beliefs and inner narrative, yes, AND it’s about practical action within real-life situations.

  • No, this isn’t a 1:1 programme. It’s a group coaching programme which means others could be on the coaching calls too. You’ll get personalised coaching support tailored to your individual needs within a group setting.

  • As soon as you join, you’ll receive your welcome email containing the next steps and how things will run, including the coaching call schedule. Module 1 will be released on 25.5.25.

A woman with long brown hair wearing a black top and red patterned skirt, posing against a light background.

The truth is, you don’t have to wait for the “right time” or “perfect moment” to create the life you deserve. It’s already within you. The Standard Is You.

If you’ve been waiting for permission to raise your standards — here it is.

If you’ve been waiting for someone to remind you that you’re not behind — here you go.

If you’ve been waiting for help to break up with the “behind” beliefs and feel confident af in who you are and the life you’re living, that’s exactly what this 12-week coaching experience will do.

The next chapter of your life doesn’t begin when you finally tick off those “milestones.” It begins when you stop measuring your worth by other people’s standards. It begins right now.

This is your invitation to step into the version of you who knows their worth, owns the life they’re living, and doesn’t settle for less than they deserve.

The Standard Is You. And the time is now.

Secure your space now